GreenLeaf Branding

Project Overview

GreenLeaf is an eco-friendly startup focused on sustainable consumer products. They approached us to create a complete brand identity that would reflect their environmental values while appealing to conscious consumers.

The Challenge

• Create a brand identity that communicates sustainability without being cliché
• Design packaging that's both beautiful and environmentally responsible
• Develop a visual system that works across all touchpoints
• Appeal to both eco-conscious millennials and mainstream consumers

Our Solution

Brand Identity

We developed a clean, modern logo that incorporates organic shapes while maintaining professional appeal. The color palette uses earth tones with vibrant green accents to convey both nature and innovation.

Typography System

• Primary Font: A clean sans-serif for readability
• Secondary Font: A more organic font for headlines
• Hierarchy: Clear typographic scale for consistent communication

Color Palette

• Primary Green: #2D5A27 (Deep Forest Green)
• Secondary Green: #4A7C59 (Sage Green)
• Accent: #8BC34A (Fresh Green)
• Neutral: #F5F5F5 (Off White)

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This project demonstrates our commitment to creating beautiful, sustainable design solutions that make a positive impact on both business and environment.